Viacom Upfront

A few months ago, I had the pleasure of working on a lettering project for one of the largest mass media companies in the world, none other than Viacom! This campaign was centered around showing off what people were saying on social media about their biggest shows and productions on the many networks they own for their 2018 Viacom Upfront events.

This project was a lot of fun! I started off using a traditional ink method, but switched gears and took my first deep dive into digital illustration. I always enjoy the hand lettering process and mixing digital illustration with photography. Big thanks to the creative team at Viacom CBS Creative & Strategy for their partnership and collaboration!